Medical website design is about helping patients decide to book an appointment with you. It clarifies what you treat, shows your license and specialty, provides your location, lists accepted HMOs and insurance, and enables mobile booking in under a minute. At SGO, these sites are built as part of our website design services, with clinic websites starting from ₪6,500.
- According to keyword research tools, "website design for doctors" is searched approximately 250 times a month in Israel.
- Google recommends loading main content in under 2.5 seconds, responding to clicks in under 200 milliseconds, and keeping layout shift below 0.1.
- Health-related data is considered highly sensitive under the Privacy Protection Law, and Amendment 13 to the law is effective from August 14, 2025.
- Local ranking in Google Maps is determined by relevance, distance, and prominence.
- A business website at SGO starts at ₪6,500, a landing page at ₪2,500, and maintenance including hosting from ₪65 per month.
Table of contents
What do patients look for on a doctor's website?
A patient visiting a doctor's website asks three questions: Do you treat my condition, can I trust you, and when can I be seen? A site that answers these on the first page, without banners or stock photos hiding the answers, converts better than a fancy site that leaves them guessing.
Treatments in the patient's own words
Patients search Google for "lower back pain" or "mole check" using everyday language. Writing in the patient's own words, with medical terms in parentheses, is clearer and aligns with search behavior. This makes patients feel understood and the doctor more accessible.
Practical details at the top of the page
Address, office hours, parking, clinic accessibility, accepted HMOs and insurance providers, and telehealth options. These details determine whether a patient calls or moves on to the next doctor, so they must appear near the appointment booking button.
One-click appointment scheduling
Most patients search for a doctor on their phone. A call button, a WhatsApp button, and a link to the appointment scheduling system the clinic already uses should be available on every page. If the clinic does not have a system, a short form with a name, phone number, and preferred call-back time is perfectly sufficient.
Which pages does a doctor's or clinic's website need?
The core includes a home page, doctor bios, pages for key treatments or tests, a "Before Your Visit" page, FAQs, contact info with a map, and a privacy policy. Multi-doctor clinics also need a team page filterable by specialty.
A dedicated page for every treatment or test
A page that explains a specific test, who it is for, how to prepare, how long it takes, and what happens afterward satisfies both the Google search and the questions your staff answers by phone every day. A dermatology clinic, for example, should build separate pages for mole checks, acne treatments, and lesion removal, as each represents a different search by a different patient.
An about page for every doctor
A real photo, education, residency, area of expertise, and license number. These details build patient trust, and Google views healthcare as a field where expertise and reliability are strictly scrutinized. Google's guidelines for helpful, reliable content detail the questions that should be addressed on every such page.
"Before Your Visit" page
What to bring, whether a referral or commitment is needed, how to get there, and the cancellation policy. A single page like this saves office staff phone calls and helps the patient arrive prepared and more relaxed.
Licensing, expertise, and privacy on a medical website
A doctor's website relies on trust, built through three things: accurate licensing details, verifiable claims, and forms that only collect necessary data.
License and specialist title
The Ministry of Health maintains a public database of licensed healthcare professionals, and patients can look up any doctor. A specialist title should only be used with official recognition. Displaying these details exactly as they appear in the registry protects the doctor and gives patients another reason to choose them.
Advertising, recommendations, and medical claims
Medical advertising is subject to the Israel Medical Association ethics rules and Ministry of Health guidelines. Before uploading patient testimonials, before-and-after photos, or promised results, check what is permitted in your specific field. A carefully written site that describes treatment realistically looks more professional to patients.
Contact form without medical information
Under the Privacy Protection Law, health information is considered highly sensitive. Amendment 13, effective August 14, 2025, increased the obligations for those holding such data. The Patient Rights Act, 1996, further mandates medical confidentiality. Therefore, a website form should only request a name, phone number, and general subject, avoiding questions about symptoms, diagnoses, or medications. Medical details are best gathered during a consultation or visit.
Speed and accessibility: The site must work for every patient
Some patients in every clinic are older, living with disabilities, or looking for answers when they do not feel well. A slow or hard-to-read website loses those exact patients.
Google's quality standards
Google recommends clear thresholds for Core Web Vitals: LCP under 2.5 seconds, INP under 200 milliseconds, and CLS below 0.1. In medical sites, common issues include heavy images, home page sliders, and plugins that load unnecessarily on every page.
Accessibility according to the Israeli standard
Websites for public service providers must comply with Regulation 35 of the Accessibility Regulations and Israeli Standard SI 5568 Level AA. In practice, this means sufficient contrast, adjustable font sizes, screen-reader-friendly forms, and keyboard navigation. Every website SGO builds meets these requirements from day one.
How does a medical website get on Google?
Via three channels: treatment pages ranking in search, a Google Business Profile appearing on maps, and articles answering patient questions. All channels lead to the same goal: booking an appointment.
Google Business Profile
According to Google Business Profile help, local ranking depends on three factors: relevance, distance, and prominence. A profile with an accurate category, updated hours, real clinic photos, and a link to the site helps the clinic appear in maps for local searches.
Structured data
Marking up the clinic name, address, phone, and business hours with Local Business structured data helps Google understand the page and display the correct details. Schema.org also includes specific types for the field, such as Physician and MedicalClinic.
Post-launch SEO
A new website does not start bringing in patients on launch day. To appear for searches like 'dermatologist in Holon,' you need ongoing SEO work: treatment pages, content, and links. We expanded on this in our guide to SEO for doctors and clinics.
Which website is right for a clinic?
The choice depends on clinic size, number of specialties, and the need for online booking. This table summarizes SGO's options based on the November 2026 price list.
| Website type | Starting prices at SGO | Who this is for |
|---|---|---|
| Landing page | ₪2,500 | A doctor opening a clinic who needs a single-page site with booking |
| Business website | ₪6,500 | Doctors or multi-specialty clinics looking to rank on Google |
| Multi-doctor site with appointment booking | Custom quote | Medical centers with multiple doctors, specialty filtering, and a shared calendar |
| Maintenance and hosting | From ₪65 per month | Every website: updates, backups, and security |
How much does medical website design cost?
At SGO, a business website for a doctor or clinic starts at ₪6,500, and a landing page at ₪2,500. The final price depends on the number of treatment pages, content writing, photography, and integration with an appointment scheduling system. Building a business website usually takes three to six weeks from discovery to launch, depending on the scope of pages and content.
What to check before signing
Ask to see live sites the provider built for service businesses, ensure the domain and website are registered in your name, and ask for a breakdown of what maintenance includes. Ensure the site complies with IS 5568 and that the form does not collect medical information. Similar questions come up in our guide on website design for accountants, and mental health professionals will find specific points in the guide for website design for psychologists.
Private practice or medical center
A single doctor usually needs a website of eight to fifteen pages. A medical center needs a page for each doctor and department, a search by specialty, and sometimes integration with multiple calendars. This difference is defined during the scoping phase, before design begins, to ensure the price matches the scope of work.
SGO builds WordPress websites for service providers across Israel, including doctors, therapists, and professional firms. Every site is built to be accessible, mobile-fast, and SEO-ready, with the code and domain registered in the client's name.
Building a new website for your clinic?
Leave your details and we will get back to you with a proposal for a website that explains your treatments, displays your license, and brings in patients from Google.
Frequently asked questions about medical website design
What pages does a doctor's website need?
How much does medical website design cost?
What info can you request on a clinic's contact form?
Should you display your license number on the website?
Does a doctor's website have to be accessible?
How long does it take to build a website for a clinic?
Want more customers from your website? SGO specializes in digital marketing and SEO that drives traffic and leads.