Website speed optimization
Our expertise is website speed optimization.
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At a glance
Website speed optimization is technical work that reduces loading time and stabilizes the layout so visitors stay to complete their action. Google defines a healthy website as one where loading the main content takes up to 2.5 seconds and the layout shift remains under 0.1.
- ✓Loading the main content within 2.5 seconds, the threshold Google marks as good.
- ✓Interaction response up to 200 milliseconds from the moment a user clicks.
- ✓A layout shift score under 0.1, so the button does not move a second before the click.
- ✓Measurement is based on 75% of actual site visits, not just a single lab test.
- ✓The price is determined by a performance audit, and you can schedule it in a 10-minute call at +972-50-524-8282.
Website speed optimization: the foundation of every successful SEO campaign
Website speed optimization is the work Google sees before the user does: loading speed, clean structure, schemas and technical health. A fast, healthy site ranks higher, converts more visitors and burns less budget in paid ads.
The process at SGO begins with a full diagnosis using Google's tools. We then systematically fix bottlenecks based on their impact, and finish with a repeat measurement that clearly shows what improved.
What we check and fix
Speed and Core Web Vitals
Loading times, visual stability, and responsiveness. These are the Core Web Vitals Google measures and uses to rank sites.
Structure and schema
A heading hierarchy, structured data, and internal linking that explain to Google and AI search engines what is on the site.
Mobile experience
Most users browse on mobile. The site is checked and fixed there first: layout, speed, and clickability.
Technical health
Crawl errors, broken links, redirects, and duplicate content are found and fixed one by one.
Optimization is the foundation, and building on it is full organic SEO to drive traffic. Site slow because of your server? Check out our web hosting.
Want to know your exact costs?
Tell us what your business does and who you serve. You will get an initial audit and a detailed optimization quote with no obligation.
Get a quoteAn example of technical ranking improvement according to Google's tool
How does the optimization process work?
Website planning
The discovery phase is a central part of the process. We outline the site's structure to see which features are present and which are missing. We also test the site using Google's tools.
Delivering the report
Based on our initial assessment and Google's testing tools, we generate a detailed report outlining your site's current setup and technical gaps. We then provide a comprehensive quote to get the work done.
Starting the process
The final phase is execution. Once you approve the report and quote, we start implementing fixes and changes based on the findings, with full transparency against Google's tool.
Frequently asked questions
How much does website optimization cost?
Website speed optimization at SGO starts at ₪1,500 and full technical optimization starts at ₪3,000 (SGO pricing, August 2026). The final amount is determined after a performance test. A business website with 8 pages and an online store with thousands of products require a different scope of work. The test shows exactly what slows down the site and what is worth fixing.
How do I know if my site is slow?
Three metrics give a definitive answer: main content loading over 2.5 seconds, interaction response over 200 milliseconds, and layout shift over 0.1. Google measures these on real visitors, so you see the actual situation and not just an estimate.
Does website speed optimization really affect sales?
A visitor waiting for a page that does not load leaves before seeing the product, and in an online store this translates directly into abandoned carts. Google counts page experience as a ranking signal, so a slow site pays twice: less traffic and fewer conversions from the traffic that does arrive anyway.
Do I need to rebuild the site for it to be fast?
Usually not. A large part of the sluggishness comes from heavy images, unnecessary plugins, and code that loads on every page for no reason. Rebuilding is only considered when the theme itself is the problem and cannot be fixed without breaking the site.
How long does it take to see an improvement?
The lab improvement is measured immediately after the work is done. Google's data, however, is based on a rolling 28-day window, so the official report updates gradually even after the site is already fast.
Does my website need optimization?
Do websites built by SGO undergo optimization?
What are Core Web Vitals and why do they matter?
How do you improve website loading speed?
What is the difference between technical optimization and SEO?
How much does website speed optimization cost?
How long does the optimization process take?
What our clients say
Top-notch, professional, courteous, and talented. I have only good things to say about SGO. They built us an amazing site, and their service is simply exceptional. They guided us every step of the way and were available, professional, and patient throughout the entire process. Thank you so much!
Simply the best, several levels above the rest. Peak professionalism, top-tier service, incredible humanity, and unmatched patience. I went through many failed attempts before finding Netanel. SGO is home to me.
I highly recommend SGO! We had an excellent service experience all the way through. The team is professional, accessible, service-oriented, and patient. They always provided a quick and accurate response to every question or request.
I would like to thank the SGO team for the professional work, excellent service, and personal guidance throughout the website design process for Spirit Move. The final result exceeded our expectations, and the entire process was handled with high availability, patience, and exceptional personal attention.
It was important to me that the landing page look professional, clean, and aesthetic. Netanel and his team nailed exactly what I wanted. He also helped me with many things beyond what we agreed upon, simply out of goodwill and a genuine desire for everything to turn out perfectly.
I want to thank Netanel from the bottom of my heart for the amazing work you did building my website. The result is beautiful, professional, and went far beyond my expectations.
Recent projects
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ELSAH
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Shesh BaDerech
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Online store for Home Lighting, featuring detailed categories, recommended products and room inspiration.
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Landing page design and development for Dani Sadeh, a divorce mediator helping couples organize decisions about children, home, and finances.Let's talk about your website
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Feel free to call +972-50-524-8282 or email [email protected]
What is website speed optimization? Website speed optimization is a technical process that improves loading times, visual stability, and site response time, which boosts Google rankings and conversion rates. Google research shows that when load time increases from one to three seconds, the probability of a bounce jumps by 32%. Additionally, 53% of mobile users abandon a page that takes over three seconds to load. That is why it pays to check these metrics before investing in SEO.
Website speed optimization according to 2026 Core Web Vitals
Google ranks websites based on three Core Web Vitals. Since March 2024, the INP metric has replaced FID to measure how quickly the page responds to every click or keystroke. These are the official thresholds:
| Metric | What is measured | Good score | Needs improvement |
|---|---|---|---|
| LCP | Loading time of the largest element on the page | Up to 2.5 seconds | 2.5 to 4 seconds |
| INP | Page response time to user interaction | Up to 200 milliseconds | 200 to 500 milliseconds |
| CLS | Visual stability of the page during load time | Up to 0.1 | 0.1 to 0.25 |
Source: Google's official thresholds on web.dev. A website that passes all three Core Web Vitals gains a real ranking advantage over slow competitors, and that is exactly what the SGO team checks during every website speed optimization project.
Website speed optimization is the foundation. After the site loads fast and meets Core Web Vitals, the next step is to bring in quality traffic: this is exactly the role of SEO by SGO.
Last updated: August 2026
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