This policy explains what information we collect on sgo.co.il, why we collect it, who receives it, and what rights you have. It complies with the Protection of Privacy Law (1981), as amended by Amendment 13, which took effect on August 14, 2025, and the Protection of Privacy Regulations (Information Security) (2017).
1. Who we are
The sgo.co.il website is operated by SGO, an agency for website design, SEO, paid ads, automations, and website maintenance. SGO owns the database of information collected on the site.
- Phone for privacy inquiries: +972-50-524-8282
- Email for privacy inquiries: [email protected]
2. What information we collect and how
Information you provide to us
When you fill out a form on the website, we collect the following details:
- Full name
- Phone number
- Email address (optional)
- Business name (on some landing pages)
- The type of project you are interested in
- Message (optional)
- The page on the site from which the form was sent
We also save the content of inquiries you initiate by phone, WhatsApp, or email.
Technical data collected during browsing
Using cookies and similar technologies, we collect technical data such as your IP address, browser and device type, pages viewed, time on site, and referral source. We collect this data only according to your choices, as detailed in the cookies section.
3. Why we use the information
- Responding to your inquiries and preparing quotes.
- Providing the service and managing our engagement with you.
- Improving the website based on usage data.
- Measuring our advertising.
- Website security and spam prevention.
Is it mandatory to provide information?
There is no legal obligation to provide us with information. You provide your details of your own free will. If you do not provide a name and phone number, we will not be able to get back to you and prepare a quote. Not providing other information, such as an email address or message, will not prevent us from handling your inquiry.
4. Who we share information with
We do not sell personal information. We share information only with vendors required to operate the website and provide the service:
- Google: Email and Workspace, Google Analytics 4, Google Ads, and Google Tag Manager.
- Make.com: an automation platform that transfers inquiries from our forms to our internal systems.
- Meta: Meta pixel, active only after you consent to marketing cookies.
- Microsoft Clarity: a tool for understanding user behavior, active only after you consent to analytics cookies.
- Cloudflare: content delivery and security.
- The website hosting provider.
- Our internal CRM and lead management system.
We may also provide information to professional advisors or authorities as required by law.
Transferring information outside of Israel
Some of these providers process data on servers outside of Israel. We rely on the contractual and technological safeguards they commit to in their terms of service and privacy policies.
5. Cookies
Cookies are small files saved on your device. The site uses three categories, exactly as they appear in the consent window:
- Necessary: basic site operation and security. These are always active and cannot be turned off.
- Analytics and statistics: Google Analytics and Microsoft Clarity. Active only if you consent.
- Marketing and advertising: Google Ads and Meta. Active only with your consent.
How your choice works
When entering the site, a banner appears where you can choose which categories to accept. We use Google Consent Mode v2, so Google tags run in a restricted state until you grant consent.
Your choice is saved on your device for 12 months. You can change it at any time using the "Cookie Settings" link at the bottom of every page on the site. You can also block or delete cookies in your browser settings, but complete blocking may affect the functionality of some parts of the website.
6. How long we keep data
We keep inquiries as long as necessary to handle them and manage the business relationship, subject to our legal obligations. At the end of this period, the information is deleted or anonymized. We save your cookie preferences for 12 months.
7. Information security
We take reasonable security measures in accordance with information security regulations:
- Encrypted connection to the site (HTTPS).
- Access to information is restricted to authorized personnel.
- Spam protection in forms.
- Backups.
No online system offers absolute protection. If a severe security incident occurs involving your information, we will act according to the law, including reporting to the Privacy Protection Authority when required.
8. Your rights
According to the Privacy Protection Law, you have the following rights:
- Review (Section 13): Request to see the information we hold about you.
- Correction and deletion (Section 14): Request to correct inaccurate or outdated information, or to delete your data, except for information we are legally required to keep.
- Opting out of mailing lists (Section 17F): Request that we stop sending you direct mail and marketing content.
To exercise these rights, contact us by phone at +972-50-524-8282 or email at [email protected]. We will respond within a reasonable timeframe and as required by law. If you believe your rights have been violated, you may file a complaint with the Privacy Protection Authority at the Ministry of Justice.
9. Marketing communications
Marketing or promotional campaigns, including emails and SMS, are sent only to users who provide explicit consent, in accordance with Section 30A of the Communications (Telecommunications and Broadcasting) Law. Every message includes a simple way to opt out. You can also reply to the message or contact us directly and we will remove you immediately. Consent to receive marketing is not a condition for using our services.
10. Minors
Our services are not intended for minors. We do not knowingly collect personal data from minors. If you provided us with a minor's information, please contact us and we will delete it.
11. Policy changes
We may update this policy to reflect changes in our services, the tools we use, or the law. The updated version will be published on this page and takes effect immediately upon publication.
Last updated: October 2026