Web design for non-profits needs to answer two questions for anyone visiting the site: can the non-profit be trusted, and how to help it right now, through a donation, volunteering, or reaching out for services. A good non-profit website showcases its activities with real numbers, allows users to donate from their phone in under a minute, displays official certifications, and is accessible to everyone. At SGO, this type of website is built as a corporate website with a donation page, and starts at ₪6,500.
- According to keyword research tools, 'website design for non-profits' is searched about 200 times per month and 'non-profit website development' about 150 times per month (November 2026).
- Donors to a public institution approved under Section 46 of the Income Tax Ordinance receive a 35% tax credit, so it is recommended to display the certificate on your site.
- The Google Ad Grants program offers qualifying nonprofits up to $10,000 per month in search advertising, requiring an active site with original content.
- At SGO, a business website starts at ₪6,500, a landing page for a fundraising campaign from ₪2,500, and hosting and maintenance from ₪65 per month.
- The web accessibility standard in Israel is IS 5568 Level AA, and compensation without proof of damage can reach ₪50,000.
Table of contents
What do donors look for on a nonprofit website?
A donor visiting a non-profit's website for the first time is looking for a reason to trust them. They want to know who is behind the organization, what it accomplished in the last year, where the money goes, and if the donation is tax-deductible. If these answers don't appear on the first page, many will close the tab and donate elsewhere.
Official certifications in a prominent location
NGO number, certificate of proper management, and Section 46 tax-exempt status are the three details donors look for. Official data on every registered NGO can be checked on Guidestar Israel, the Ministry of Justice website, so the details on your site should match what appears there. Linking to the NGO's Guidestar page shows you have nothing to hide.
Impact data over slogans
"We do holy work" doesn't convince anyone. "We distributed 1,200 food baskets in 2025" does. A good home page for a non-profit displays three or four real numbers from the past year, one real photo from the field, and a short story about one person the organization helped, with their permission. If you don't have organized data yet, this is the place to start collecting it.
Real people
A staff and leadership page with names and roles builds trust. Google values content that shows authorship and authority, as outlined in their helpful content guidelines. In a nonprofit, the people are the story.
What pages are needed for a non-profit website?
The core includes a homepage, an 'About' page with your vision and leadership, a page for each program, a donation page, a volunteer page, a transparency page with reports and certificates, a contact page, and a privacy policy. Give each program its own page, because someone looking for homework help for children is not looking for the same thing as someone seeking aid for the elderly.
Program pages
Each program page explains who it is for, what it provides, where it operates, and how to apply. These pages serve two audiences: those who need the service and donors who want to support that specific program. End each program page with two calls to action: 'Contact us' for those needing help, and 'Donate to this program' for those who want to give.
Transparency page
Annual financial report, narrative report, certificate of proper management, and Section 46 certificate all in one place. Non-profits that publish these documents on their site save major donors and foundations from asking for them before transferring funds.
Volunteer page
A short form with a name, phone number, location, and area of interest is enough. A volunteer who has to fill out twenty fields before a first call won't make it to that call. Gather the rest of the details during the introductory conversation.
How to build a donation page that works
A good donation page loads fast on mobile, offers preset amounts, allows for one-time or recurring donations, and sends an automatic receipt. Every extra step in the form reduces donations, so keep only the fields required by law and the payment processor.
Suggested donation amounts with impact
Instead of an empty field, display three or four set amounts with their impact, such as “₪100 provides a warm meal for a week.” This helps donors visualize their contribution. An “Other amount” field remains available.
Recurring donations and automatic receipts
A monthly recurring donation is worth more to a non-profit than a large one-time donation because it allows for planning. The clearing system must support standing orders and generate a receipt with Section 46 details without manual accounting work.
Privacy and security
Credit card details are not stored on the site but on a secure page by the payment processor. Amendment 13 to the Privacy Protection Law takes effect on August 14, 2025, and any nonprofit collecting donor or volunteer data must have a clear privacy policy and organized data management.
How do nonprofit websites attract donors and volunteers?
Through three channels working together: organic Google search, free advertising via the Google Ad Grants program, and sharing real stories on social media and WhatsApp. The website is the destination for all these channels.
Google Ad Grants
A non-profit that meets Google Ad Grants requirements can receive up to $10,000 per month in search advertising. One requirement is a secure site with substantial content about your activities, so a site with dedicated pages for each program is much better prepared for this program than a single-page site.
Organic search
People search Google for what the non-profit provides: "free legal aid", "after-school club in Beersheba", "volunteering with seniors". Every program page written in the searchers' language can appear in results. This is how SEO works for a non-profit, too, without an advertising budget.
Stories worth sharing
A 'Success Stories' page with one update a month gives donors a reason to return and volunteers something to share. Each story gets its own URL, making it easy to share on WhatsApp with your donor list.
Which type of website does your nonprofit need?
| Website type | Starting prices at SGO | Who this is for |
|---|---|---|
| Landing page | ₪2,500 | A single fundraising campaign, such as for a holiday or event |
| A business website with a donation page | ₪6,500 | A non-profit with several programs that wants to appear on Google |
| Website with donor and volunteer management | Custom quote | A nonprofit managing recurring donations and a volunteer database |
| Maintenance and hosting | ₪65 per month | Every site: Updates, backups, and security |
How much does website design for non-profits cost?
A business website for a non-profit at SGO starts from ₪6,500, and a landing page for a fundraising campaign from ₪2,500. The final price depends on the number of programs, content writing, payment integration, and volunteer management needs. A business website is usually built within 3 to 6 weeks, and every site is built with a Google-friendly structure from day one.
What to look for before signing
Ask for live site examples, confirmation that the domain and site are registered to the non-profit rather than the provider, and a breakdown of what maintenance includes. Ensure the site meets Israel Standard IS 5568 AA accessibility standards under Regulation 35, as a non-profit serving the public must be accessible just like a business. If you are comparing providers, find a full checklist in our guide on website design for businesses.
Who is a landing page only suitable for
Small non-profits focused on a single initiative or a time-sensitive fundraising campaign can start with a landing page and expand into a full site as they grow. Details on structure and pricing are on our landing page design page.
Post-launch website management
At a non-profit, the website is usually updated by a coordinator or volunteer rather than a tech professional. This makes a simple interface essential: adding a story from the field, updating a program, or swapping a campaign banner without touching code. We provide a short training session and documentation upon completion to ensure the knowledge stays within your organization even as staff changes.
SGO builds WordPress sites for businesses and organizations across Israel and has built hundreds of websites. Every site is built to be accessible, mobile-fast, and Google-ready, with content pages you can update without a developer.
Need a new website for your nonprofit?
Leave your details and we will get back to you with a proposal for a website that showcases your activity, accepts mobile donations, and recruits volunteers.
Frequently asked questions about website design for non-profits
Which pages are mandatory for a non-profit website?
How much does a nonprofit website cost?
Can we accept donations through the website?
Why display Section 46 tax-deductibility status on your site?
Does a nonprofit website have to be accessible?
What is Google Ad Grants?
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