NewRoad
Building an English catalog website for NewRoad, an Israeli supplier of advanced laboratory and analytical equipment from electron microscopy to spectroscopy.
- Website typeCatalog
- Livenewroad.co.il
- Color palette
What we did
We built an English catalog website for NewRoad to serve a scientific and international audience. The company supplies advanced laboratory and analytical equipment, and the site organizes their solutions by field: nanotechnology, spectroscopy, surface science, electrochemistry, and metrology.
The challenge was to make a vast technical catalog accessible without overwhelming the user. We designed a clear product structure by category, a homepage that leads straight to flagship instruments, and product pages explaining each device's function and target application.
The design is clean and precise, using a visual language tailored to researchers and laboratories. Every page leads to a consultation request, because in this industry, the sale starts with an expert conversation.
The entire website, from top to bottom
By phone
The same website, optimized for every screen.
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Let's start with a conversation.
Tell us what your business does, who your target audience is and your estimated project scope. Within one business day, you will get an initial spec, a written quote and a timeline. If the project is not a good fit for us, we will let you know right away.